5 Education Blog Topics to             Promote Your School


Because both parents and students are spending more time online, it only makes sense to develop a digitally oriented marketing approach.

Why not develop a blog for your school to engage with and inform your target audience? It's a fantastic approach to get new people to your website and raise awareness about your educational institution.

You've come to the correct (online) classroom if you're new to blogging and want to avoid content marketing mistakes, or if your present blog is weak and you need education marketing ideas to freshen it up.
Continue reading to learn about educational blog themes that will help you rise to the top of the class.

Blogging has a lot of advantages when it comes to marketing your institution. One benefit that cannot be overstated is the improvement in search engine optimization (SEO) that blogging provides.

When someone uses a search engine to look for a term, a page with 10 or so links to articles or videos that address the search surfaces. But, with an infinite number of postings available online, how do those ten make it to the top of the search results? That's where search engine optimization (SEO) comes in. Websites that focus on providing a positive user experience rank higher than those that do not.
Blogging is beneficial to SEO since it increases the number of opportunities to appear in search engine results pages (SERP). You populate your website with rich information that displays on the results pages as you produce posts that address specific user questions.

Furthermore, having a fantastic blog will result in other websites linking back to yours. For instance, Great Schools' blog post refers to a post on the American Montessori Society's website.
What is the significance of this? Search engines, on the other hand, use links to determine a website's authority. It gets easier for your website to rank for relevant search queries as more high-quality websites link back to it.


Another benefit of blogging is that it might help you create leads.

Picture Heather is a three-parent mother who is dissatisfied with her children's current school. On her computer, she types in "how to choose a wonderful school for my fifth grader."

Your school published a blog article on this earlier this year. Heather clicks on the post since it appears on the results page (due to your SEO efforts). She reads the blog article after being sent to your school's website. She then goes on to look at what your school's website has to offer and adds it to her list of possible choices.

Exercising your imagination with examples like the one above is not a bad idea. They're the outcome of a well-crafted blog post. In fact, 60 percent of marketers say that creating a blog is their most effective inbound marketing strategy for generating leads.

The list of advantages goes on and on, so let's move on to the next item on our lesson plan: educational blog ideas.

5 blog topics for schools

1. School type

Charter schools, private schools, all-girls/all-boys schools, boarding schools, and a variety of other specialty schools exist. What are the most often asked questions concerning your school type? To attract viewers to your website, address these in blog entries.

Berkshire County Day School converted a common query into a blog article that now ranks first in Google for the keyword "country day school."

You're also not restricted to writing about your school type. You can write articles that contrast and compare different sorts of schools. A private school, for example, may produce an article about private vs. charter schools to attract parents who are deciding between the two to its website.

2. Helpful guides

Google searches for "how to" have risen dramatically in recent years. Why not take advantage of this by writing articles that instruct people in areas where they need help?

Keep a few things in mind while deciding what the guide topic should be. To begin, think about your target audience and the information they lack. This is where there is a high demand. Then look at your primary competencies and areas of competence. This is the amount of information you have on hand. Where do supply and demand come together? That's where you'll write your guide.

As a result, a private school with a strong emphasis on math and science is well positioned to publish an article on "how to encourage my child to pursue STEM careers." Your blog can include a number of guides on a variety of themes linked to your institution, each focusing on a different keyword.

3. Myth buster articles

With myth-busting pieces, you can dispel prevalent misconceptions about your school. This type of post achieves a great blend of entertaining and educational content. Consider the beliefs that may be preventing people from enrolling in your institution while writing about this topic. What do people get wrong about your school or a topic in education in general?


Empower Charter School's founder posted a blog post correcting a common misconception about charter schools.

Your blog can cover a wide range of topics related to this one. If your school uses a certain technology in the classroom, write an article addressing any concerns or misconceptions people may have about it.

4. Locally focused posts

Consider the advantages of information targeted to people in your area because your institution serves kids from a specific area.

According to a Google consumer behavior survey, 72 percent of computer or tablet users prefer ads that are tailored to their area or zip code. This isn't surprising.

Both online and offline, people seek out individualized experiences. Apply this philosophy to your school's blog. Make it obvious in your posts that you're targeting families in Chicago. This tells search engines and website visitors that you're targeting folks in a specific geographic location.

The name of the city can be used in blog post headlines and throughout articles. Consider these topics: How to Choose the Best Chicago Charter School or 5 Educational Options for Chicago Students.

5. Student and faculty spotlight

Feature students and professors who exemplify the school's principles on your institution's blog to give it a personal touch. Viewing these profiles will give prospective parents a better understanding of who will be interacting with their children on a regular basis. Showing off your school's best students is a terrific approach to engage with blog readers and make a positive first impression.

The Belmont Charter Network website features a section dedicated to faculty members that go above and beyond for their pupils.

To increase enrollment, spend time improving local SEO with things like locally targeted posts and listings in school directories.


Brainstorming tip: Finding educational blog topics using Google Trends

A successful teacher, it is claimed, does not merely tell students what to think, but how to think. That is why we will show you how to find education blog topics. Continue reading for a helpful tip on how to use Google Trends.

Google Trends shows you what people are looking for on the internet. You can enter in a term and see how much interest it has based on the time window you choose. It's a fantastic tool for figuring out what themes are worth writing about.

The overall cost of using Google Trends is $0.00. Let's have a look at how to use it together.

Type in a general search term related to your school

With wide terms, Google Trends works well. Let's type "classroom technology" into the search box. The popularity of this term over the previous 12 months is then displayed by Google Trends. You can choose a shorter time frame, but watching the pattern across a year provides you a good picture of how this term will develop.

Interest soared in the beginning of the year before plummeting in the winter. However, the graph shows that interest in the term has risen again and appears to be on the rise again, indicating that this is a topic worth exploring more.

Use the ‘Related Queries’ box for specific terms to write about

There are more precise insights linked to the phrase behind the chart demonstrating interest over time. The 'Related Queries' box is an excellent area to look for long-tail keywords to use in your articles.

The numbers next to these keywords show that the number of searches for that term has increased. You can use this information to help you choose a content topic.

That concludes the discussion. As you can see, using Google Trends is a really simple procedure. Because this is a quick process, you may use it again and again to come up with new blog education blog ideas.

Brainstorming tip: Find blog topics using Google Suggest and People also Ask

If you thought Google Trends was simple, you'll adore the next technique we'll go through. Here are two quick and easy approaches to come up with blog ideas for education:

Can’t think of a full idea? Let Google Suggest guide you

Start typing the beginning of your concept into Google's search bar. Don't press the enter key. Instead, allow a stream of new thoughts to emerge beneath your theme. We'll key in "are prep schools" and leave the rest to Google.

There's a list of typical searches related to this issue right there. You can choose a topic to address that is relevant to your target audience, or you can remove the search and try again.

Turn to ‘People Also Ask’ for topic guidance

This time, fill in a complete search term and hit enter. Let's look at the question, "Are prep schools better than public schools?" Look for a box near the top of the page of results with the heading 'People Also Ask.'

As the name implies, this is a treasure mine of questions that are similar to yours and for which people are looking for solutions. You can comb through these queries to come up with useful blog ideas.

Want your blog to be the best in class?

We hope you were inspired by these educational blog topics. Blogging is a great method, but it also needs consistent effort to reap the rewards. More intricate parts of blogging can improve outcomes, but they necessitate technical SEO understanding. Fortunately, you don't have to be a top student in education SEO to have a strong online presence.

Working with a seasoned agency allows you to avoid the common blunders that prevent your blog from gaining traction. While our trained team of content writers and technical SEO experts strive to bring your blog to the first page, you can focus on your areas of expertise. Are you ready to begin? Get a free SEO audit report to diagnose your present school website.